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Het Paradijs van de Arbeider:
Tuindorpen en Tuinsteden

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Published in conjunction with the 2024 exhibition of the same name, Het Paradijs van de Arbeider: Tuindorpen en Tuinsteden is a historical overview of the Garden City movement, its influences and its legacy. The exhibition can be viewed in Museum Het Schip from 11 October 2024 until 27 July 2025.

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Working closely together with writers, editors and printers, I was responsible for the graphic design of the book in its entirety. The briefing demanded a colourful and cheerful design to represent the natural beauty of the greenery that Garden Cities typically inhabit. As such, I mostly took inspiration from the bright colours of garden flowers and various tints of green from 'neighbourhood greenery'. 

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Simultaneously, I aimed to anchor the graphic design within styles typical of early 20th-century modernism; a period that much of the design surrounding Museum Het Schip is inspired by. One example of this is the font choice.

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Ton Heijdra & Alice Roegholt

ISBN: 978-90-829211-8-2

Muller Print & Sign

Order here

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